Jordan Flamand is a young Atikamekw born in Joliette on August 29, 2002. He has been playing guitar since the age of four, more often than not with his childhood friend, Wasimia. In 2017, he began collaborating with Pascal Ottawa, a prominent music figure in Manawan, whom he sees as a mentor. The same year, he collaborated on the film Kirano (Ourselves) of the Empreinte Committee, which is a program for high school students to promote togetherness. Following this experience, he decided in to start production of his first music video in 2018. In 2019, he directed his second music video, Atcokoc.